With 869,000 new podcasts (and counting) launched in 2020 alone, more people than ever are listening to podcasts for their news, entertainment, education, and more.

70% of podcast listeners make consumer decisions based on ads and recommendations they've heard while listening to a podcast.

Suffice it to say, podcasting is a very lucrative initiative for your brand, but you probably already know that, which is how you found yourself reading this article... so let's get into it.

​Defining the target audience of your podcast is one of the first (and most essential) steps towards success for any podcast, especially if you're just getting started.